| 1. | How to build strong brands
如何造就强势大品牌？ |
| 2. | As a european company you can enter and exploit the growing chinese markets much faster and more sustainable by building strong brands with professional communication
作为一个欧洲企业，有了专业的沟通，您可以更快地，更具可持性地进入和开拓日益增长的中国市场。 |
| 3. | It is an important means for company acquiring difference competitive advantage to build strong brand . the direct objective of building brand is to gain the brand equity
创建强势品牌是企业实现差别化竞争优势的重要手段，而建立品牌的直接目的就是培育品牌资产。 |
| 4. | Effective positioning is the basis of building strong brand . the object of brand positioning is to cause customers to feel that there is no completely satisfactory substitute for the brand
品牌定位是品牌战略的一个核心内容，是创建品牌的基础与保证，而准确的品牌定位是建立强势品牌的必要前提。 |
| 5. | The author provides concrete advice on how to build strong brand through 4ps . sixth , brand extension contributes to brand awareness by the leverage effect . the author explores a realistic operation here which may enhance brand equity and should be cautiously used
笔者认为品牌延伸有助于品牌资产与价值的提升，但品牌延伸并不是无止境的，未经过理性决策和操作不够科学稳健的品牌延伸具有很大的风险性，因此需要考虑多种因素。 |
| 6. | Analyses the current situation of hangzhou women ' s dress brands , reveals the common advantages of the international strong brands , compares the gaps between hangzhou women ' s dress brands and international strong brands , poses strategy and advice of building strong brands of hangzhou women ' s dress
摘要通过对杭州女装品牌现状的梳理与分析，归纳国际女装强势品牌的共同优势，比较杭州女装品牌与国际女装品牌的差距，提出了杭州女装品牌创建强势品牌的策略和建议。 |
| 7. | In this part , the author makes a clear analysis to some ideas which are key to set a strong brand , some incorrect understanding and risks which lie in the course of building strong brands . at last , the author makes several suggestions about what to be done by our government to help our enterprises to build strong brands
本部分探讨了建立强势品牌所需要的意识和理念，以及在这个过程中应该解决的认识问题和风险规避，最后对我国政府在企业建立品牌的过程中所应该发挥的作用提出了四点建议。 |
